Monday, December 20, 2010

8 steps to good sign design- Step 4


Simple messages
Experts agree that when it comes to signs, less is better. OAAA recommends brevity — seven words or fewer, and no more than three elements per sign.
Designers at Global Sign and Awning in Roseburg, Oregon say your sign should quickly and clearly state three important points:
  • Who you are — your company name and identity
  • What you do — this section usually highlights your industry or trade, and is given the greatest prominence
  • How well you do it — a short slogan or company motto might be used in this area
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