Visibility – One of the most important reasons to purchase a sign for your business or event is visibility.
People will immediately notice this custom sign, and as such, they will notice your business.
Description – Another use for a custom sign is to provide onlookers with a brief description of your business or event and what exactly your business or event does. This can be used to attract customers who may not necessarily be searching for your type of business that day, but who plan to use it in the near future.
It is important to select a catch phrase or motto that you will use with your sign that will attract the most potential customers.
Professionalism – Not having a sign can give your company a bad reputation. It will be impossible for people to spot your business signs or event and it will fade into the background. On the other side of this equation is a sign that is designed poorly, or worse, looks handmade.
A sign is very much like a business card, and it will need to include the most important information about your company in a pleasing and professional graphical way.
Marketing – Wouldn’t it be nice to have someone that stood on the street and flagged down customers night and day? Your business sign can function in this way, and be a silent marketing employee without any additional expense.
Article taken from http://www.strategicplanningarticleblog.com/why-do-i-need-a-business-sign/
