8 steps to good sign design- Step 5

Think in pictures

Graphics and pictures are still worth a thousand words. A picture of a mouth–watering cake may make a greater impact on potential customers than any slogans about baking the best cakes in the county.

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8 steps to good sign design- Step 4

Simple messages

Experts agree that when it comes to signs, less is better. OAAA recommends brevity — seven words or fewer, and no more than three elements per sign.

Designers at Global Sign and Awning in Roseburg, Oregon say your sign should quickly and clearly state three important points:

• Who you are — your company name and identity
• What you do — this section usually highlights your industry or trade, and is given the greatest prominence
• How well you do it — a short slogan or company motto might be used in this area

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8 steps to good sign design- Step 3

Carefully choose colors

According to OAAA, "research demonstrates that high color contrast can improve outdoor advertising recall by 38 percent."

Best Combinations

Black on yellow

Black on white

Yellow on black

White on black

Blue on white

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8 steps to good sign design- Step 2

Use tried and true fonts

Sticking to simple fonts will make your sign easier to read. Finke suggests Times Roman, Sans Serif (not too much flare), Frutiger, and Universe fonts. OAAA also advises allowing for adequate spacing between letters and lines, as well as using both upper and lower characters.

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8 steps to good sign design- Step 1

All around the country people instantly recognize the golden arches on McDonald's® signs, and immediately identify Volkswagen's®, Wal–Mart's®, and even Ben and Jerry's® signs. By following a few easy tips, your business' sign can become highly visible and recognizable, and promote your business more than you may realize. 

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The power of a good sign

According to experts at the Outdoor Advertising Association of America (OAAA), signs are a terrific way to reach consumers on the go. The organization adds that case studies continually show that signs increase awareness, influence purchasing, and sell products. 

To maximize the power of signs, experts recommend following these design guidelines: 

Remember readability

Be sure your lettering is large enough to read from a distance. Gail Finke, a freelance writer who specializes in sign design, stresses, "if people can't see what the sign says then you've just wasted a lot of money."

Kathy Morrison, a sign designer, recommends the following industry standards:

Reading Distance	Letter Height
100 ft.	1¾" to 2" or above
200 ft.	3½" and above
400 ft.	7" and above
600 ft.	10½" and above
800 ft.	14" and above
1000 ft.	17" and above
1300 ft.	22" and above

 

TV Advertising vs Digital Signage and LED Signs

PVRs & TIVO

Indoor digital signs and outdoor LED video board advertising cannot be blocked. Unlike TV, there is no TIVO or PVR (personal video recorder) to block out commercials and advertisements. Some studies show that up to over 30% of 18-30 year olds own a PVR. That means that 30% of the population has the ability to block all TV advertising. With digital signs and LED signs, ads cannot be blocked, only ignored.

TV Viewership Decreasing & Fragmented Audience

There are more channels than ever before which means a more fragmented audience.
People are spending less time watching TV and less time watching commercials. This trend is especially popular amongst the youth. Today youth are multitasking masters. They watch TV, surf the internet, instant message, text message, and potentially even do homework all at the same time. There is no way they can consume the advertising on TV unless commercials have their undivided attention.

Internet TV

Some consumers view some, if not all of their television (sports, TV shows, movies, etc.) completely through the internet either by downloading it commercial free or streaming it online which is good for internet advertisers. The internet is the next TV. Just look at YouTube and all of the file sharing websites. It is now possible to stream movies or download entire seasons of one’s favorite TV show commercial and advertisement free.

Cell Phones, Data Phones & the iPod

There is a growing group of customers that consume their television on their mobile devices with podcasts, and videocasts as well as personal devices with vast memory capabilities (iPhone, iTouch, etc.)