All around the country people instantly recognize the golden arches on McDonald's® signs, and immediately identify Volkswagen's®, Wal–Mart's®, and even Ben and Jerry's® signs. By following a few easy tips, your business' sign can become highly visible and recognizable, and promote your business more than you may realize.
visit our store for the latest in sign systems and design:
According to experts at the Outdoor Advertising Association of America (OAAA), signs are a terrific way to reach consumers on the go. The organization adds that case studies continually show that signs increase awareness, influence purchasing, and sell products.
To maximize the power of signs, experts recommend following these design guidelines:
Be sure your lettering is large enough to read from a distance. Gail Finke, a freelance writer who specializes in sign design, stresses, "if people can't see what the sign says then you've just wasted a lot of money."
Kathy Morrison, a sign designer, recommends the following industry standards:
| Reading Distance | Letter Height |
| 100 ft. | 1¾" to 2" or above |
| 200 ft. | 3½" and above |
| 400 ft. | 7" and above |
| 600 ft. | 10½" and above |
| 800 ft. | 14" and above |
| 1000 ft. | 17" and above |
| 1300 ft. | 22" and above |
No comments:
Post a Comment