PVRs & TIVO
Indoor digital signs and outdoor LED video board advertising cannot be blocked. Unlike TV, there is no TIVO or PVR (personal video recorder) to block out commercials and advertisements. Some studies show that up to over 30% of 18-30 year olds own a PVR. That means that 30% of the population has the ability to block all TV advertising. With digital signs and LED signs, ads cannot be blocked, only ignored.
TV Viewership Decreasing & Fragmented Audience
There are more channels than ever before which means a more fragmented audience.
People are spending less time watching TV and less time watching commercials. This trend is especially popular amongst the youth. Today youth are multitasking masters. They watch TV, surf the internet, instant message, text message, and potentially even do homework all at the same time. There is no way they can consume the advertising on TV unless commercials have their undivided attention.
People are spending less time watching TV and less time watching commercials. This trend is especially popular amongst the youth. Today youth are multitasking masters. They watch TV, surf the internet, instant message, text message, and potentially even do homework all at the same time. There is no way they can consume the advertising on TV unless commercials have their undivided attention.
Internet TV
Some consumers view some, if not all of their television (sports, TV shows, movies, etc.) completely through the internet either by downloading it commercial free or streaming it online which is good for internet advertisers. The internet is the next TV. Just look at YouTube and all of the file sharing websites. It is now possible to stream movies or download entire seasons of one’s favorite TV show commercial and advertisement free.
Cell Phones, Data Phones & the iPod
There is a growing group of customers that consume their television on their mobile devices with podcasts, and videocasts as well as personal devices with vast memory capabilities (iPhone, iTouch, etc.)
